Lead UX Architect & Design Evangelist

Samita is an Information Architect/User Interface designer with over 10 years of consulting experience in Usability Engineering and Interaction Design. She has broad range of design and multimedia based skills across numerous technologies. Samita is currently working with global consulting giant Infosys Technologies in London.

Prior to this she worked for Haymarket Network working exclusively with Volkswagen. She also worked with other IT giants such as Zensar, Wipro, Capgemini and IBM where she provided human computer interaction related services to major clients including General Motors, Cisco, Coca Cola, Vonage, Colt, Mercedez, Honda and many more.

She holds 2 bachelor degrees in Computer Engineering, Visual Communication and MBA in International Business. She is also a member of UPA and IxD.


Design Tools

iRise Studio, Axure, Balsamiq, Omnigraffle, Sketch and Invision, Adobe Creative suites, Indesign, Captivate, Morae and Card sorting tools, HTML 5 and CSS 3, Project management tools, Visual Studio .NET / similar desktop UI Design.

Design Methodology

Responsive UX design, Straw man as a UX problem solving technique, User experience for data analytic and data visualization, Persona and scenario based design, Conducting research and translating into Affinity diagram, Flat UI design, UX under Agile process life cycle.

Business Domain Experience

E-commerce, Automobile, Sales and Marketing, Digital Media, Finance, Logistics, Telecommunication, E- Learning, Administrative, Healthcare, Retail, Banking, Shipment and Marine, Energy and Petrochemicals, Insurance, Defence. Device: Smartphones, Tablet, Desktop, Web, Billboard display.


  • Samita has been a pleasure to work with on the IDS programme - she has proved herself to be a team player, holds herself to high standards and has shown initiative to understand our business and the project requirements. Samita is very efficient, turning around wireframe designs very quickly and her recommendations concerning style, layout and logical functionality are quite elegant and have been readily accepted by the business. I value her proactive approach to her job, her willingness to go the extra mile, and her forthright personality to keep us on track.

    Leanne Barnard, Lloyds Register
  • Samita joined our team earlier in the year and has become a valuable member of our team. She actively seeks to learn about the work we do in this company and how we service our clients. Samita has developed excellent wire-frames that meet our requirements and has made appropriate changes that we have requested by listening well to our feedback and responses to her work.

    Andrew Watt , Lloyds Register
  • Samita had been working diligently as UX designer on Barclay MI Portal project to meet tight deadlines in a very dynamic client environment. Due to the high expectation from the client, the UX deliverables were evolved in multiple iterations. Samita had worked out her best efforts in those iterations to deliver the results to client’s acceptance.

    Zhong Li, Program Manager, Infosys